SPOTLIGHT: NETAPORTER.COM'S NET SUSTAIN
The fashion landscape is getting greener.
TEXT LOGAN VERLAQUE
Stella McCartney was undoubtedly a pioneer in the world of sustainable clothing. Claiming fashion can be, well, fashionable, while vowing to protect nature, animals, and people, McCartney seems to have set the tone for the current trajectory of fashion. Now, new brands are popping up and old ones converting to a more conscious approach in an effort to protect the world we call home. From niche brands like Mother of Pearl, Fisch, Reformation, to fast fashion companies like H&M (and its Conscious Collection), the move is towards greener design.
With the growing presence of such sustainable brands, Net-a-porter has launched a platform, NET SUSTAIN, to represent their favorite pieces by brands devoted to sustainability. The site vets each product they sell by a few core values: locally made, devoted to craftsmanship, made with considered materials and processes, with an effort to reduce waste. Featuring some of our favorites, including Mother of Pearl and ninety percent, NET SUSTAIN is doing it right.